Whatever You Do in Russia, Don’t Talk About the War
As Ukraine brings the war home to Russia, officials hesitate to designate shelters and blast sirens, downplaying the conflict’s consequences with euphemisms.
Manezhnaya Square, in Moscow, on Tuesday.Igor Ivanko/Agence France-Presse — Getty Images
An apartment building damaged during a Ukrainian drone attack, in the Moscow region, on June 18.Reuters
Drivers lining up to refuel in Moscow on Wednesday. Across Russia, officials blame shortages on “unscheduled maintenance at refineries.”Igor Ivanko/Agence France-Presse — Getty Images
Smoke rising from the area of the Gazprom oil refinery on the outskirts of Moscow after an attack on June 18.Agence France-Presse — Getty Images
June 29, 2026, 5:02 a.m. ET
The war in Ukraine is a “Special Military Operation,” even though it’s the biggest conflict in Europe since World War II.
Across Russia, officials blame fuel shortages on “unscheduled maintenance at refineries” without noting a cause, as Ukrainian drones attack fuel refining facilities in the country.
And Russia’s central bank governor has talked of the “structural transformation of the economy,” as code for military spending that has spiraled and reoriented the economy around the military-industrial complex.
For years, President Vladimir V. Putin has insulated Russian society from the consequences of his war in Ukraine, using euphemisms as a psychological shield. But as the war increasingly comes home, the mismatch between rhetoric and reality is becoming a source of frustration for ordinary Russians.
For days, Mr. Putin didn’t mention the June 18 long-range drone strikes on Moscow, when Ukraine attacked with nearly 200 drones. He didn’t comment as Ukrainians promised to turn Crimea, the peninsula Russia illegally annexed in 2014, into an island by pounding it with drones and missiles.
When he appeared last Tuesday for the first time since the June 18 strikes, which were the largest in the war, he used the moment to blame the West.
“These drones, strikes on civilian infrastructure — what are they for? To destabilize society, to create uncertainty about the actions of the Russian armed forces,” Mr. Putin said. At that time, he did not address the fuel shortages in at least 56 regions, according to Mediazona, an independent Russian news outlet.
On Sunday, Mr. Putin did acknowledge fuel shortages. At a meeting of top executives and officials, he said that “systemic measures that match the scale of current challenges” must be put in place, adding that a task force was working around the clock to ensure supplies, especially for agriculture.
But Mr. Putin has not publicly delegated officials to prepare shelters or early warning systems in case of future strikes.
In the Moscow suburbs of Kotelniki and Lyubertsy, both of which came under drone attack in mid-June, the authorities said they would not disclose the locations of bomb shelters or use sirens because the country was not technically on a war footing. They would make this information public only in case of a “period of mobilization and in wartime.”
Lyubertsy’s administrator suggested that people consult a PDF that appeared on a government website with practical instructions on what to do in case of a drone attack.
The head of the Republic of Bashkortostan, a region with four million people between the Volga River and the Ural Mountains where Ukraine has attacked refineries, said his administration had decided to not always activate sirens to not stress people out, mentioning a rise in antidepressant use in Russia.
After a drone attack in the Yaroslavl region in late March killed a child and injured three adults, a local newspaper reported that the Ministry of Regional Development had not activated siren warning systems “to avoid panic and further injuries.”
Russian authorities said they shot down 213 Ukrainian drones on Saturday night, and Kyiv claimed it launched an attack on a major refinery in the Krasnodar region that killed one person. Over the same period Russia attacked Ukraine with eight missiles and 142 drones.
On social media citizens have expressed shock at official statements about why sirens wouldn’t be used during drone attacks or shelters aren’t being set up. Others complained that while some people receive warnings by text message, sometimes they come too late, if at all.
Downplaying danger and resorting to euphemisms to discuss drone attacks and economic pain is a “performance of obedience” to Mr. Putin and his regime, said Aleksandra Arkhipova, a teaching and research fellow in social sciences at the École Normale Supérieure in Paris.
She has compiled a list of new war-related terms and euphemisms like “clap” instead of “explosion,” “deprived of life” instead of “killed,” and “air target” instead of “drone.”
“Russian political authorities right now are all about pictures in the news,” Mr. Arkhipova said. They do not want “to create a huge panic which can be shown by local TV and then on the federal news with a lot of crowds crying and running through the streets.”
On the news, the recent attacks on Moscow barely figured, in keeping with the state’s stance. Channel One, the Kremlin’s primary cultural and political megaphone, ran a short segment the morning of the June 18 attacks and then stayed quiet until Mr. Putin commented several days later. During the evening news broadcasts on June 18 on Channel One as well as on Rossiya 1, or NTV, “not a single word” about the attacks was uttered, according to the Telegram channel Agentstvo News.
Officials and state outlets use confusing and sometimes misleading linguistic formulations to describe certain war-related events, Ms. Arkhipova said. In the early days of the war, stores closed as a result of Western sanctions bore signs for months and in some cases years saying they were “closed for technical reasons.”
Russia’s Federal Air Transport Agency recently announced a “schedule adjustment” at the Krasnodar airport, which is about 150 miles from the front lines and in the path of Ukrainian drones. At Sochi airport, authorities don’t write that flights are delayed by incoming drones but instead that the airport is operating according to the “actual schedule” — a confusing term that is meant to distinguish between the two columns on the planned departures and arrivals, “scheduled time” and “actual time.”
When Moscow’s airports are temporarily closed because of Ukrainian drone attacks, the term used refers to accepting flights “by agreement.” Travelers are told that than because the city is under drone attack.
Ms. Arkhipova calls this linguistic technique “neutralization.” It is about intentional ambiguity, she said, explaining, “People can understand that something is happening, but what exactly is happening is not that clear.”
Russians complain about how the lack of information affects their lives.
Maria, a 25-year-old resident from Ryazan, 120 miles from Moscow, recalled getting stuck in a taxi in a traffic jam that more than doubled her commute to the city center. She checked the news, which made no mention of traffic. Finally, the driver told her there had been a drone strike, and the authorities were clearing up the debris on the road.
“Drones have become some kind of taboo,” said Maria, who requested that her last name be withheld for fear of retribution. As a result of that experience, she said, she has stopped checking the news.
The disconnect between what Russians are seeing now increasingly with their own eyes and what the authorities were telling them is “a problem” for the Kremlin, said Tatiana Stanovaya, a senior fellow at the Carnegie Russia Eurasia Center. But, she said, it was unlikely to destabilize its grasp on power.
Eventually, she said, if the attacks continue, the Kremlin would likely try to use them to “contribute to growing anti-Western, anti-Ukrainian sentiment and give to Putin a reason to justify escalation.”
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Oleg Matsnev, Milana Mazaeva and Alina Lobzina contributed reporting.
Valerie Hopkins covers the war in Ukraine and how the conflict is changing Russia, Ukraine, Europe and the United States. She is based in Moscow.
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Our Coverage of the War in Ukraine
-- Zelensky’s Threats Against Belarus: Ukrainian officials say their northern neighbor is allowing its radio relay stations to be used to guide Russian attack drones more precisely. President Volodymyr Zelensky has taken a confrontational approach.
-- War Amputees Embracing New Lives: As the number of amputees in Ukraine soars, many are bonding by learning new sports, challenging both their bodies and their ideas of what they can do.
-- Ukrainian Women Plead for News of Disabled Relatives: Four years after Ukraine was invaded, many of the people who lived in institutional settings remain unaccounted for.
-- Ukraine Escalates Attacks in Crimea: To pressure Moscow, Ukraine is stepping up an air campaign to isolate the peninsula, which Russia annexed in 2014.
-- Moscow Refinery: The dramatic explosion of a fuel storage facility in Moscow may have been caused not by a Ukrainian drone but instead by a Russian air defense missile, an analysis of social media videos verified by The New York Times indicates.
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