Troop-Starved Ukrainian Brigades Turn to Marketing to Attract Recruits
Many units, which say the official conscription system is dysfunctional and unwieldy, have started their own recruitment campaigns to fill ranks depleted in the war with Russia. [jb: Due to technical difficulties, which, allow me to say, I suspect not my own, that for some reason not all the images and the links in the original version of this article could be reproduced in this posting.] An advertisement for the 67th Separate Mechanized Brigade, a part of Ukraine’s armed forces, in Kyiv. By Constant Méheut and Daria Mitiuk, Photographs by Brendan Hoffman, The New York Times , Reporting from Kyiv, Ukraine, March 30, 2024, 5:02 a.m. ET Skyscraper-sized billboards show assault troops in battle gear emerging from a ball of flames. On street posters, soldiers urge passers-by to enlist, proclaiming that “victory is in your hands.” Take a seat on a high-speed train and chances are high that a television will be advertising jobs for drone operators. Slick recruiting campaigns brimm...